The Hart Rifle Barrels brand is associated with competitive marksmanship and the best of the best in rifle barrel manufacturing. Hart has an excellent reputation in a niche market and a product which is sought after by enthusiasts all over the world. Given the amount of customization that can be applied to Hart’s core products, we knew that it would be extremely engaging for Hart’s customers to have product pages where they could customize their barrel order and pay on-line.

Discovery, User Interviews, User Needs, & Product Customization Mapping

I interviewed some of Hart's oldest and most famous customers and researched online content written and created by gunsmiths and various rifle competitors. Then, I had conversations with the customer service team leader who takes most of the calls for special orders and outlined a decision tree that covered every possible outcome for the ordering process.

eCommerce Website

The online ordering process we developed allows customers to design their own high precision rifle barrel online. Users can specify caliber options, twist rates, contouring, and fluting on their custom order. From customer and user personas to market research, I made it my mission to establish an empathetic understanding Hart’s target customer while navigating through the software to build their custom rifle barrel.

“Josiah’s natural skills in design polish off any project he takes on. He can make complex requests seem effortless. He has proven experience in both leading the project as well as working within a team ranging from design to engineers and developers. He maintains a work ethic that is honest and trustworthy, while always being passionate about contributing his very best toward each task. I have had the privilege of working with Josiah for years, and have benefited many times from the excellent end results he is able to deliver.”

- Reuben Connor, Lead Web Developer, Stickley Furniture

Josiah holds a Certification in User Experience Design from Massachusetts Institute of Technology